Since Frances Haugen’s testimonies and countless appearances on broadcast media, including the Brazilian Congress, people have come to realize that Meta is a monstrously big company — but without realizing moderation and marketing have a relationship not explored by many. They might talk about well-being to make it on the news; cite violent speech to invoke discussions within larger and more engaged groups of society; talk about prioritizing profits over maintanence of security and control of user behavior; but that control, the speech and also the well-being are all maintained by the sacrament of the First Ammendment, so the youth thinks, tuning into Fox Newsish channels one way or another (if not themselves in front of TV, in debate with their parents or strangers on the web).
The truth is a little more tangential. Everyone, look: hate speech! Cancelation! Intolerance! But scrolling over DMs is something you can do for yourself, and so is realizing that the number of people who really care about your own struggles is far smaller than the offers from that platform you love so much to be on. When you post, after all, in the best of scenarios, you get a certain number of likes, not a lot of people praising you for the success of your projects and asking how it went, or wishing it all goes well. It’s really just a double tap. Unless, of course, you’re talking about flirting.
That might have been where Meta focused. The idea that simulating reality on Facebook wasn’t good enough because you had identification, and then that emphasizing anyone creating additional accounts if they wanted wasn’t really a solution, made them go further than the finstas, a trend that’s been reported by few, but is allegedly gone. Well, is it? The article from Mashable ends with the conclusion that the thrill of attention is good, but the comfort of your trust network is far better. Well, they forgot to say Facebook invested in Dating officially, but that thing was probably the least accepted social media creation in history, and let’s be keep in mind there’s a clash here: Twitter Spaces might be at the top not in terms of innovation, but role. Sure, streaming on Facebook is cool, but when you talk Facebook, or Meta, you’re really talking about a monopoly, and there’s a tons of streaming platforms and even apps. Can we all keep that in mind? There was a Congress hearing scheduled to July 6, 2022, but if it’s true that you should put your mouth where the money is, then where’s the money? And where is the hearing that would talk about that money? If the president being banned from a social network doesn’t make you realize people take the web seriously, but there’s a number of people who don’t, I don’t know what will make you realize the importance of media literacy or, at least, common sense, the thing that traditional media tries so hard to convey, making people hate them instead for the nearly tragic ethical boundaries they choose to set for themselves.
It seems that some people believe we should refer to TikTok as the popular Brazilian booty social network, because nobody really cares. The friction in society that might cause is hard to predict or begin to understand. Of course, the Explore selfies on Instagram were a great thing, then Tinder came, stealing the company’s very first premise. Tinder is not a great thing, people came to conclude, so Bumble came. Nobody really gave it attention. And then teens were getting bored, so Wink and Hoop came. Everybody eventually paid attention and said: “stop where you are!” — but then we reviewed security, found huge crypto scams, identity theft cases and the heartbreaking language that teenagers use to talk to their peers, not to mention the people they don’t know, like it’s them versus the world. But if there’s really a money problem, aprehensions and fines go to the State, not anybody with saved passwords hijacked and reputations absolutely destroyed. That makes me think we might need to really investigate Snapchat or hope for better policy; we might want to reskill the consulting groups, or hope for better lawyers and precedents; we might see a future where the billions in the Metaverse are the excuse for teens wanting to sext in a safe space, and watch with a smirk when the last-letter-of-the-alphabet guy says “we should’ve gone with the real thing” when the booty network reports revenue, and all sorts of people start to admit that they capable of feeling jealous.