How creative is the (content) creator? Names for authorship

A few months ago, I was introduced to a small party of 3. They thought they could play Roger Waters, and after an entire year writing with a guitar at home and wanting to hear what the drums would sound like, I went in, but joined them instead. The power in the studio went out, trees fell across the city, the clouds moved furiously towards a destination only the Mariner compass could calculate, I thought, and I joined them, “to hear the softly spoken magic spells”. Meanwhile, grandma was in bed. I don’t think she would tell me to leave the kids alone. Her communication has been getting more mysterious: “I am too”, she replied, when I apologized for showing love. Back in May, I figured the whole thing was supposed to be funny: “come in here, sweet boy. You’re gonna teach art? Look at the stars!” But I digress.

Today, me and dad discussed how copyrights are over. With programming licensed as language, it’s time for a new Saussure who can groove and chop wood. Form and content, baby. Of course, the post-post-metaphysics critics would argue on substantial matters… But I’m not here to bore you, I’m here to make you feel stupid, ok? I admit. I’m here to talk about artificial intelligence. Narrative shift. No seats available. A student raises his or her hand (hypothesis): “can robots write non-fiction?” The teacher interjects enthusiastically, in his mind. Let’s think about theory and practice, he concludes.

That is, of course, my introduction. Nothing makes sense anymore, and that’s okay. Hiroshima doesn’t make sense to me, but I never asked my grandma, cause she can’t talk. I also don’t align with anyone who would live to sell a nation above all: for me, that’s music. But I’m not a statue yet, hold your horses and I’ll hold mine. My question to you is: does reading enhance creativity? Regardless of coherence brats.

And I want to say that it does, just like peanuts and syrup. We believe that culture is a symbol. Maybe it’s a system. But who could possibly pick a song over a wine bottle in the hardest day of their lives? That’s not a rhetorical question. It’s research. I am what I post, I am a link, I am standing at the tower at Lon Lon Ranch, I am the world, wide and — oh fuck, get off here you spider from hell! Jesus, there’s better things to put in your mouth, bro.

Anything that inspires us goes into a category: consumption. Repertoire is not career. CV is not VC, get it? Nobody does. Well, alright. Then tell me one thing, if you can shut up for a second, and if you think I’m being rude talk to the freaking manager: are you getting paid by TikTok? Flickr? VSCO? Spiegel? Swisher? Greenwald? Yeah, I didn’t think so. Now that I have your attention, let’s look at a few numbers, I hope you don’t mind.

Positivo is the only manufacturer of computer hardware in Brazil. It was founded in 1989. Nobody uses Positivo. In contrast, you have Ericsson, a Swedish company, established in 1876, and Nokia, from Finland, in 1865. Does that mean we’re dumb? Well, you tell me. Accenture is Irish, also 1989. We have commercial ties with Asia, and that brand everybody sees in supermarkets, Asus, is actually from Taiwan. Of course some people started using Lenovo, which is based in Beijing, founded in the year of the lion, 1984. I’m joking, of course. I don’t know much about astrology. But one year before, AT&T was opening doors. Also, Dell. These are different sectors, but my name is not Friedman. Maybe the most successful of these brands, aside Facebook, obviously, is Verizon. Founded in 2000, when we were still processing The Matrix. After that, I can tell you that nothing happened, but maybe I’m wrong. We don’t measure the value of a company by their assets — if we did, we’d be sending our resumes to Xi Jinping, Tim Cook’s best friend. We look at what it generates in our lives. Am I going to be better off with a Gibson or a Fender? And so on and so forth. But that’s literally just an exercise, and I’ve always been more of a Vic Firth kinda guy. Obviously, because the Deku Tree story fucking traumatized me.

My point is: we use technology every day, but creating art takes a certain understanding — recreating it, with personal input, takes a nod and a free ticket. If machines are telling us what art should look or sound or feel like, maybe it didn’t start today. We are, in fact, connected. That’s what I believe. To the Syrian refugees? Absolutely. To the Mexican waiters? Definitely. To the fishermen in Northeastern Brazil? You can bet your ass. To the London reporters? If not now, eventually. To the White House staff? I don’t know about that. To religion? Yes, we are. To tribes? Ask your conscience. To the dude who sold us a fake product for a cheaper price? I have no idea. But it’s good to ask questions. The answers don’t matter. And with no dark sarcasm: we’re here because we’re here.

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