Batman reviewed Instagram. And you won’t believe how furious he is.

Every person with a decent sense of justice would agree that paying to watch The Dark Knight is a somewhat controversial investment in the field of entertainment. We’re beyond the good or bad cop narrative, a whole city is being held hostage, bridges are closed, hospitals are home for bombing divertments and a colorful figure burns a pile of dirty money while the alledged hero can’t stop chaos from running through the veins of a fully transformed megalopole. The point we rely on is reasonable doubt, over the fact that entire industries have moved rapidly enough to reconfigure production budgets and creative processes with ego-measurement skills, praising the famous narrative line with the privilege of being the big old compass where we search for moral and solidarity.

But haven’t we learned from literature? This isn’t Gotham, Brazil means emergency, and snobs alone speak uncle Sam’s mother tongue, who by the way was born in New Orleans, they say. Our greatest figures in the furor of the twenties’ modernism would point towards a formation of oversight pattern, in ways translated by art critics as anthropophagia; by literary critics as social truth and by hearsay as a common phrase, read in the newspapers with HQ’s desperate for an update: you’re innocent, nobody knows, nobody saw it.

Young and innocent. Yet, I’ve been to theaters before, some considerably classic, and movie theaters, some audaciously modern. I paid to see Batman, but ended up with an empty bank account and the mission to translate big media to the masses and run by the small business commentators on social, holding a notebook with one sentence: good luck with the hashtags.

Moral of the story: we’re looking at editing works with a probably unnecessary lack of respect. Go to your insta page. Open the file of your newest capture. See the options on the table. First one reads: Clarendon. Let there be light, camera and action, baby! Not so fast. Look at Amaro, an equally expositive filter with a suggestive name, and in case you’re a fan of the Office crew, see how Hudson makes the case for aperture a technical debate. Okay, maybe use less big words, cause we all know Lux is just one among many in the showcase. And when we think about focus, we analize images in the same way demonstrated in Mayfair, one of my personal favorites, right beside Crema. XPro-II and Lo-Fi might give you the same results, but the metaphor of raising attention to one specific point is less evident in the motion. Bored yet? Boys wanna have fun, too. If anyone’s a Jackson reviewer, board that Apollo and go to the moon, like a bunny, touched for the very first time. But never forget your reports and due dates, a good reason for switching from Willow to Inkwell.

Leave a Reply